Battle Cancer is proud to announce a new set of brand partners for 2020, with WIT Fitness taking the headline spot.
We revealed the partnership earlier this week with a Battle Cancer challenge and class takeover at WIT’s central London gym and store.
Our launch event saw over 50 people attend to take part in energetic, playful workouts synonymous with our inclusive events that place teamwork at the centre of the experience.
WIT members, cancer survivors, Battle Cancer volunteers, CrossFit Games athlete Zack George and the Buttery Bros came to WIT to throw down and show their support.
“WIT is about learning from failures, the willingness to forge on and the guts to reach your full potential. It’s this ethos that strikes a chord with us at Battle Cancer” said Founder and Director of Battle Cancer, Scott Britton.
A friend of Battle Cancer since its inception in 2017, WIT Fitness has supported the functional fitness fundraiser in London in previous years and is now the event’s global headline partner.
Together, Battle Cancer and WIT want to inspire and empower more people to take on a fitness challenge, to raise funds for cancer charities close to their hearts, and achieve more than they ever thought possible.
WIT CEO Dan Williams commented:
“WIT is proud and humbled to partner with this organisation in 2020, with the hopes that our involvement can help catalyse their global mission of driving movements that help those affected by cancer, to inspire them in their darkest moments and support them in their recovery.”
This partnership will see an exclusive range of Battle Cancer event t-shirts designed and made by WIT, as well as WIT pop-up events, activations at Battle Cancer comps and more.