We've joined ukactive’s Strategic Partner Group!
- Battle Cancer
- Jul 15, 2022
- 1 min read
We're proud to announce a brand new strategic partnership with ukactive to help grow engagement and improve cancer recovery.
Joining ukactive’s Strategic Partner Group (SPG), means we will be able to grow relationships across the sector through the SPG network, as well as access bespoke events, operational support, and learning opportunities from ukactive.
Through our charity, The Battle Cancer Program, we're aiming to increase the number of fitness and leisure operators hosting our fully-funded program for people post-cancer treatment, bringing the service to more communities.
Steven Scales, Director of Membership and Sector Development at ukactive, said: “We’re very pleased to collaborate with Battle Cancer as a member of ukactive’s Strategic Partner Group, with clear opportunities to support this organisation in its fantastic ambitions to improve the health of the nation through both mass participation events and programmes. Battle Cancer is another great example of how the sector is breaking down barriers in rehabilitation.”
Scott Britton, Founder and Director of The Battle Cancer Program, said: “We are really excited to work with ukactive as both a huge stamp of quality and industry-leading work but also to work together to ensure our Battle Cancer Program and events are even more accessible and reach everyone in society.
“Without an industry-leader like ukactive, we would miss key locations and audiences in our mission. The whole ukactive team has been amazing already and we cannot wait to build something wonderful in the coming year.”
Partnering with ukactive means local fitness centers could finally have a clear pathway to refer members into cancer recovery programs. I could see this working in our community gym, where instructors already know members' habits but don't always know how to support them post-diagnosis.
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Joining a strategic group is a good first step, but I wonder how much of this will actually change the day-to-day experience for someone undergoing treatment. Will there be clear metrics to show that engagement translates into better recovery outcomes, or is it mostly about raising awareness?
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It’s easy to underestimate how much structured exercise can change the recovery experience, so this kind of strategic partnership feels like a meaningful step. I’m curious whether they’ll focus on referral pathways or on making existing fitness spaces more welcoming to cancer patients.
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Congratulations on this meaningful connection! This is a great start in expanding the cancer recovery support program to other communities and giving patients hope and wellness. Whether you're playing tiny fishing or participating in community activities, connectivity and perseverance are essential to success. We hope the initiative succeeds next year!