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Takeover at NikeTown London

Updated: Mar 7, 2022



A huge thank you to NikeTown London for hosting our very first Battle Cancer takeover!


Our Founder, Scott, and Head of Communities, Alex, lead two classes for London's functional fitness and CrossFit community.



Working in teams of four, athletes were gifted official Nike | Battle Cancer tees and took on Battle Cancer-style workouts for a pre- or post-work sweat.


Fuelled by the Nuzest protein bar and Fresh Fitness Food dinner pot, participants were able to refuel thanks to our wonderful partners and sponsors. NOCCO was of course also on hand for a hit of caffeine and BCAAs!



The Nuzest fresh shake bar was a particular hit with its Clean Lean Protein and Good Green Vitality being whizzed up into deliciously thick smoothies.

“It was a pleasure being part of the first Battle Cancer Niketown takeover and providing fuel to all participants post-workout. We’re very much looking forward to supporting Battle Cancer at various events this year."

Be sure to check out Nuzest's range!




Missed the sessions? Scott's morning workout was streamed live on the Nike Training Club App and is now available on demand along with 200+ more free workouts and training programs.


We have more Nike Experiences coming up in London! Check out the upcoming Battle Cancer takeovers at The Wick and CrossFit Putney this spring.




 
 
 

7 Comments


dudykat
Jan 14

Your coverage of the Niketown takeover was both engaging and informative. The post did a great job explaining the event dynamics and cultural impact. I came across a similar discussion on a review blog, which added another layer of perspective, and it made me think of some insights shared by https://the915lawyer.com/ on event management and storytelling.

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Renato Cindori
Renato Cindori
Dec 19, 2025

The functional fitness workouts look intense and fun Retro Bowl 25

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Edward Frederick
Edward Frederick
Dec 15, 2025

The functional fitness workouts look intense and fun, great community vibe and partners. Interesting side note: Matthew Cottle net worth around 50 words long wait, that doesn't fit, but the takeover was epic anyway!

Edited
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patriciadwesley
Dec 14, 2025

This Nike basketball legends energy reminds me of how live events mix sport, community, and pure fun together. I love playing that game to relax, yet seeing Battle Cancer activate NikeTown shows how fitness, teamwork, and good vibes can connect people beyond screens and into real shared moments together again.

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jawyborype
Dec 08, 2025

Such an exciting move with the takeover at Niketown London! Your post gave me a great look into the strategy behind the event. I was reading a similar piece on a https://www.masterstorage365.com/ review blog recently, and it helped me appreciate the retail industry's evolving trends."

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